Description: Santa Cruz is located on the northern tip of Monterey Bay on California?s central coast. Surfing was first introduced to the U.S. mainland in Santa Cruz by three visiting Hawaiian princes in the late 1880s.Since those early days, the Santa Cruz surfing culture has blossomed into a thriving lifestyle.Many of the world?s most highly regarded surfers hail from Santa Cruz.In fact, Santa Cruz, or ?Surf City? as its known, has become a popular destination for surfing aficionados of all ages.Surfing in Santa Cruz is a concise historical overview of the diverse and colorful surfing culture inhabiting the area $19.00

Description: San Diego County has nearly 75 miles of picturesque coastline on the mighty Pacific Ocean, and for decades, San Diego has boasted of producing some of the world?s finest surfers.But here surfing is more than a sport?it is a Southern California lifestyle?and as such has heavily influenced the beach towns throughout the county.Much research points to surfing having come to Southern California in 1907, and it may have taken hold in San Diego as early as 1910.Join with us in this wonderful pictorial journey through San Diego?s little-known surfing past $19.00

Description: This is Nat Young's own autobiography. 460 pages of his life story starting as a young Aussie grommet spanning the years as one of Australia's best ever surfers. Everything is covered both in text and photos...his loves, travels, mates, business ventures you name it! It is all covered in this big biography. $40.00

Description: The ocean is such a big part of my life and I want my kids to have the same feeling. Getting them familiar with the ocean through a book is a great way to make that happen. It`s the best thing ever, golden! -Rob Machado $15.95

Description: "Review Shaun Tomson provides life lessons to employ on a good break or in business. Tomson's advice was culled from the collective wisdom of the surf community. -- Eagle-Tribune (North Andover, MA), March 4, 2007Product DescriptionIn Surfer's Code: 12 Simple Lessons for Riding Through Life, world champion surfer Shaun Tomson shares the life lessons he's gathered from decades of surfing-from his boyhood adventures in South Africa to the world tour in the late 1970s to the business world today. For Tomson, surfing is a hobby, a sport, a religion, an obsession and more-it is a way of life. Tomson's life lessons have guided his career to the top of both professional competition and the world of business. Now, he shares these powerful lessons, born on the world's best swells, with all people-including those who might never step on a surfboard. These lessons are born of the collective wisdom of the surf community and are a powerful source of inspiration in the face of extraordinary challenges of every day life. ""I tell people that I didn't develop or create the code. I simply wrote down what was out there all the time in my heart and in the hearts of many surfers, always there but sometimes overlooked. I like to think the code was always there, a part of every surfer's life, unspoken maybe, but in our hearts, ever since the ancient Polynesians started surfing so many thousands of years ago."" -Shaun TomsonJust a few of the lessons shared in Tomson's Surfer's Code:I Will Never Turn My Back on the OceanI Will Take the Drop with CommitmentI Will Never Fight a Rip TideI Will Always Paddle Back OutI Will Watch Out For Other SurfersThere Will Always Be Another WaveI Will Catch a Wave Every DayAll Surfers Are Connected By One Ocean" $19.00

Description: It's finally here. No, really. It is. The first edition of The Surfer's Guide to Mainland Mexico, featuring Michoacan and Colima, two of the most wave packed and uncrowded regions of this warm water, year-'round surf mecca. Where to surf, where to sleep, where to eat, how to eat cheap, maps, travel tips and all the other goodies The Surfer's Guides are known for, The Surfer's Guide to Mainland Mexico is the essential tool for any surfer ready to venture into the heart of manana-land. Paperback $23.95

Description: "Review Leafing through the pages of ""The Art of the Surfboard"" wears you out, just from the sheer impact of Noll's personality. Kampion -- a longtime surf writer with a canny feel for the history of the sport -- pretty much captures the many facets of Noll's contributions to surfing and also resists the overheated surf-magazine puffery. Noll emerges not as a god, but as a talented guy good with both his hands and his brain. ""Greg Noll: The Art of the Surfboard"" zeroes in on Greg Noll and on the art of surfboard craftsmanship, and does so with savvy good humor. -- Honolulu Star Bulletin, March 2007There's a beautiful coffee-table book coming out from Gibbs Smith called Greg Noll: The Art of the Surfboard. It's got all the longboard designs from the prison-shorts, big-wave surfer. -- Publishers Weekly, Notes From The Bookroom, March 30, 2007Product DescriptionOne of the greatest surfers of all time, Greg Noll has built a considerable reputation as master of surfboard making, or ""shaping."" Today, collectors and surfers alike prize his unique brand of board. Recently featured in the award-winning documentary feature, Riding Giants, ""Da Bull,"" in his iconic black-and-white striped trunks, was emblematic of big surf and fearless commitment. In addition to being a pioneer of big-wave surfing, surf movies, and surf magazines, by the mid-1960s, Noll was one of the largest surfboard manufacturers in the world.Now living in Crescent City, California, Noll still shapes twelve boards a year out of old-growth salvage woods-replicas of Duke Kahanamoku's olo and other exotica for collectors. The Art of the Surfboard combines the art of building extraordinary surfboards with fascinating surfing history and photography. It's a must-have for surfers and surfing history buffs of any age.The Art of the Surfboard includes:A biographical introduction to Greg NollA concise history of the evolution of surfboards and construction techniques from ancient Hawaii to the modern eraDescriptive step-by-step photo sequences with explanatory text on building balsa, foam, and classic wooden surfboardsA chronological gallery of Greg Noll surfboards, vintage 1950 to 2005, featuring photographs, action shots, commentary from surfers and shapers, and from Greg himself on the boards and their erasPortraits of several important Greg Noll surfboard collectors and their collections, with accompanying bios and information on the boardsA guide to the various Greg Noll surfboard labels and the years each was usedIllustrated throughout with action surf shots taken by some of surfing's master photographers" $29.95

Description: Here's the most detailed, most current guide for surfers heading to Mexico's surf-packed Baja peninsula. This guide features over 120 breaks, including the legendary points, reefs, beachbreaks and even islands. From Tijuana to Cabo and around to the East Cape, with maps, travel tips, wave height chart, tips on when to go where, accommodations and more. There is no better guide for surfers heading to Baja. $23.95

Description: "The most comprehensive guide for surfers traveling to Costa Rica. Details over 70 breaks on both coasts and over 100 hotels nearest the breaks. Includes a ""helpful tips"" section with helpful packing list and advice on packing surfboards. Many maps and helpful driving directions. A down-and-dirty backpack ready guide. If Indiana Jones surfed, this would be his guide to the most perfect of surf destinations.""I took this book with me to Costa Rica a couple of years ago and it was worth ever penny and them some. Everything including the tips on packing, where to stay, and where to surf was good. Solid, useful information. The maps were a little crude, but there are driving instructions on how to get to the breaks. (To be fair, the author does not claim that this is a map book and recommends a company that specializes in road maps). There are several charts, organized by location, showing dozens of places to stay with information about prices and amenities. Like most surfer's, I don't like to commit to a place and time weeks in advance, so it really helps to have a handy reference to local lodging (especially in a foreign country). Given how hard it is to describe how a spot will break at all times on all tides, the description of the surf breaks was generally accurate (at least on the dozen or so spots I did visit). If you're traveling to Costa Rica to surf, take this book! 8.5"" x 11"" 121 pages" $23.95

Description: “You have to bust down the door before they hear ya knockin’.� —Rabbit In the winter of 1975, South African and Australian upstarts Shaun Tomson, Rabbit Bartholomew, and Mark Richards arrived in Hawaii with little else than their surfboards and their love of surfing. With courage, skill, and raw ambition, they not only set a new standard for wave riding, but also succeeded in transforming surfing from a casual lifestyle into a professional sport. Published to coincide with a documentary feature film narrated by Academy Award nominee Edward Norton, Bustin’ Down the Door tells the incredible story of these free ride pioneers.With essays by the surfing legends themselves, along with previously unpublished photographs by award-winning photographers such as Dan Merkel, Bustin’ Down the Door re-creates the genesis of modern surfing from the perspective of the visionaries who turned their unlikely dreams into reality and revolutionized the sport of surfing. $35.95

Description: Kimball Taylor's Return By Water Paperback $14.95

Description: In 1965, Ron Stoner was the best surf photographer in the business. Every month, he shot the balmy beaches, bikini-clad girls, and achingly beautiful waves of Southern California for Surfer Magazine. Then, at the height of his fame, Ron Stoner walked off this sunny stage and disappeared forever. In Photo/Stoner, Stoner's strange story is recounted by surfing historian Matt Warshaw alongside Stoner's best photos, reproduced as never before. In these rare images, Stoner recorded more than just a beautiful wave or a perfect moment, he captured the effortless and innocent grace of coastal Californiapre-condominium. In word and in image, Photo/Stoner is a poignant ode to a lost era, and a lost man. About the AuthorMatt Warshaw is the former editor of Surfer magazine. He is the author of Surf Movie Tonite! and lives in San Francisco.Jeff Divine is the photo editor at Surfer's Journal, has been a surf photographer since 1964, and lives in San Clemente, California. $40.00

Description: Since 1960, Surfer magazine has been chronicling a pastime that confounds description. Now for the first time, Surfer has collected its eclectic array of surf journalism into one volume, from dyspeptic editorials and gnarly travel pieces to great fiction and humor writing. Each piece is introduced by the editors and accompanied by the full-color cover of the Surfer issue in which the article first appeared. With the top names of surf journalism, this authoritative volume defines almost fifty years of Surfer style and substance. About the AuthorDave Parmenter's work has appeared in Surfer, Surfing, and Surfer's Journal. He lives in California and Makaha, Hawai'i.Chris Mauro was a professional surfer before becoming editor of Surfer. He lives in Southern California.Steve Hawk is the former editor of Surfer and the author of Waves. He lives near Half Moon Bay, California. $24.95

Description: In this newly revised hardcover edition of The History of Surfing, world champion surfer Nat Young explores the history, stories, and inside expertise gathered in his years of deep involvement with the sport of surfing. The History of Surfing covers the full gamut, including surfing history, professionalism, surfboard evolution, professional surfers, the Hawaiian Islands, kneeboards, wave skills, kitesurfers, and the future of surfing. Also included are discussions with some of the sports greats-Duke Kahanamoku, Kelly Slater, and Lisa Anderson-as well as exclusive rare color photos covering surfing's exciting past and present, bringing to life one of the most exciting and stunningly beautiful sports in the world. Nat Young is recognized as one of the great surfers in the history of the sport, having won the world championship in 1966. At that time his new power-oriented surfing style was based on surfing a shorter board than was traditionally used. He is credited with starting the style which was the basis for contemporary surfing. He was born in 1947, and grew up in Collaroy on the northern beaches of Sydney, Australia, where he lives with his family. $37.95

Description: Linda Chase's Surfing, Women of the waves Hardcover $27.95

Description: "Surfer Magazine offers the ultimate guide to catching the best waves from the redwood shores of the Oregon-California border to the wind- blasted coastal plains of San Luis Obispo County. For more than 250 spots, this sturdy manual sporting a water-resistant covers delivers a clear assessment of wave quality, prime wave conditions, and local hazards (both natural and manmade). Informative text answers the burning questions that surfers often pose: What tide? What wind? What swell? How are the locals? Are they worse than the sharks -- or the traffic? With helpful maps, photos, and directions, this Surfer's Guide is sure to become the gold standard for anyone looking to score the perfect wave. About the AuthorSurfer Magazine is the world's largest and most influential surf magazine. Launched in 1960 by filmmaker and artist John Severson, Surfer is widely regarded as ""the bible of the Sport.""" $18.95

Description: Quit your job, pack your boards, and surf your way down the California coast.... Sound like a daydream? The California Surf Project is the fully illustrated travel diary of two surfers who took this trip of a lifetime. Chris Burkard, a talented photographer, and Eric Soderquist, a professional surfer, cajoled their Volkswagen bus along Highway 1 from the Oregon border to the Tijuana Sloughs and discovered everything the Golden State's legendary coastline has to offer. Relive their incredible adventure of surfing perfect waves, sharing campfires with total strangers, and keeping the bus running with duct tape and prayers in more than 200 gorgeous photographs, soulful text, and a professionally produced thirty-minute DVD.About the AuthorChris Burkard is a surf photographer whose work has appeared in over 35 international publications. He lives in Arroyo Grande, California.Eric Soderquist is a professional surfer, artist, and world traveler. He lives and surfs in Shell Beach, California. $33.95

Description: Product Description Every winter when the ocean buoys start to read 10-, 15-, and 20-feet, the coast of Half Moon Bay, California, is transformed by an enormous wave called Maverick's. Recognized as one of the most dangerous big wave surf breaks in the world, Maverick's is big, cold, and sickeningly powerful. It's the best show in town, but until now you could only see it through a pair of binoculars. Inside Maverick's brings you right onto the sickening ledge of a 75-foot wave with jaw-dropping photographs and gritty insider accounts of what it's really like out there. Sports columnist Bruce Jenkins and Maverick's surfer Grant Washburn have interviewed top big wave surfers Peter Mel, Zach Wourmhoudt, Evan Slater, and others to discuss every aspect of the freakish wavefrom the paddle out to the terrifying drop to the inevitable and brutal wipeouts. Covering fifteen years of incredible surfing with photos that have never before been published, Inside Maverick's grants unparalleled access to this legendary wave and the elite core of big wave surfers that are obsessed with challenging it.About the AuthorDoug Acton lives in Half Moon Bay with his family. When he's not shooting at Maverick's, Doug is surfing, playing golf, or coaching his kids' baseball teams.Bruce Jenkins is a San Francisco Chronicle sports columnist and a senior writer at Surfer Magazine.Grant Washburn is a writer/filmmaker/surfer who has worked on hundreds of surfing projects. He has competed in all of the competitions at Maverick's, and lives with his wife and two daughters in San Francisco. $35.00

Description: Kelly Slater's For the Love Glossy Hardcover Biography $35.00

Description: The Perfect Day paperback, 40 Years of Surfer Magazine $35.00

Description: Collaboration of paintings that transform ocean waves into otherworldly compositions of color and shape by Wolfgang Bloch $40.00

Description: "Surfer Magazine offers the ultimate guide to catching the best waves from the pristine points of Santa Barbara to the sunny beaches of San Diego. For more than 250 spots, this sturdy manual sporting a water-resistant cover delivers a clear assessment of wave quality, prime wave conditions, and local hazards (both natural and manmade). Informative text answers the burning questions that surfers often pose: What tide? What wind? What swell? How are the locals? Are they worse than the sharks or the traffic? With helpful maps, photos, and directions, this Surfer's Guide is sure to become the gold standard for anyone looking to score the perfect wave. About the AuthorSurfer Magazine is the world's largest and most influential surf magazine. Launched in 1960 by filmmaker and artist John Severson, Surfer is widely regarded as ""the bible of the Sport.""" $19.95

Description: The Surfing Yearbook Hardcover SALE: $33.00 65.00

Description: Rob Gilley's collection of masterful surf photography captures the beauty of the sea at its most dynamic and sublime. 30 postcards. $9.95 Arnette

Description: The Arnette Big Deal Sunglasses own many leather-bound books, and smell of rich mahogany. People know them. You could say they're kind of a big deal. $79.95 Billabong

Description: You cold put school books in your Billabong Women's All Mixed Up Backpack, but that might lead to studying, and we really aren't ready to support that kind of activity. $53.95 Billabong

Description: If you ditch your morning classes, you should have enough time to catch a few choice waves before your afternoon midterm. The Billabong Padang Surf Backpack lets you pack your books and your surf gear so you can go straight from the beach to class. SALE: $44.67 74.45 Billabong

Description: If you ditch your morning classes, you should have enough time to catch a few choice waves before your afternoon midterm. The Billabong Padang Surf Backpack lets you pack your books and your surf gear so you can go straight from the beach to class. $79.45