 |
Beer is a pretty popular thing these days. We personally haven’t seen much good come from the mass consumption of alcohol in general, but hey, if O’Neill want to sell some surf gear to guys who have a Pavlovian response to the old blue ribbons logo, then why not go for it.
“This season, we stayed true to our roots and designed with the American heritage in mind. The collaboration with PBR is a great way to celebrate the legacy of two American brands,” says Shawn Peterson, Vice President of O’Neill Men’s Design.
Really, what beer drinking surfer doesn’t want a shirt with a keg of Pabst on it? Drink up, O’Neill. Have another beer. This entire collection will be available at select retailers nationwide. Probably wouldn’t be a bad idea to put it in a couple truck stops, mini-markets, and retro, hipster biker bars while they’re at it. |
 |
|
boardshorts
t-shirts
shorts
surfboards
wetsuits
leashes
dress
hoodies
swimwear
COMMENTS