From the brand.... When we named the company nearly a decade ago, Douchebags was a community suggestion that we thought was funny and memorable. But over the years the name became less ironic. So we decided to make a change. We're still Db — the same team, the same bags — but to help take this Scandinavian brand (that you helped create) to the next level, we needed to evolve. We’re grateful to have you with us for the next chapter.